Build quota matrices for fieldwork

Define demographic dimensions, choose interlocking or independent quotas, export cell counts with feasibility flags

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Study

Total completes

Study name (optional)

Strategy

Interlocking quotas

All dimensions crossed. Most representative, hardest to fill.

Independent quotas

Each dimension tracked separately. Easiest to fill, may not reflect population.

Dimensions

Presets use approximate US Census general population proportions. Adjust for your target audience.

Add a dimension to see your quota matrix

This tool provides quota estimates based on the proportions you enter. Actual field performance depends on panel composition, incidence rates, survey length, and other factors. Use these figures as a starting point and adjust based on fieldwork experience.